C6 THE INDIANAPOLIS STAR THURSDAY, JANUARY 2, 1997 MUSIC TRENDS THURSDAY DAYTIME Artists, companies reeling from a 'crisis By Steve Morse BOSTON GLOBE hat's ailing the music In dustry? Suddenly, the word "crisis" is popping lid everywhere from Time maira- 63 Arthur (S)(CC) QD Family Ties 63 News 03 Family Worship Center Alive 04 TBN Today (CC) 63 Dr. Ouinn, Medicine Woman (S) (CC) The Equalizer BET UnReal CNN CNN Today COM The Daily Show DISC Home Matters ESPN NCAA Final Four Highlights FAM Home and Family LIFE Designing Women NASH Wildhorse Saloon (S) NIK The Busy World of Richard Scarry (S) (CC) WTIU Mystery! (CC) TNT Thunder in Paradise USA USA Live CINE Movie "The Big Picture" 9124376 DISN Gummi Bears (CC) (1:05) TBS Movie "Five Card Stud" 1488111 1:30 P.M. zihe to The New York Times. CD sales are down. So are concert ticket sales.
Consumer loyalty Is fading. Record companies are laying off employees. Several national record chains are floundering. And we're supposed to be in the middle of a robust economy. "I'm nervous about my next al- says Juliana Hatfield, a pop-alternative singer whose next disc is due in March.
"I don't know what will happen to it. It's kind of crazy out there right now." has sold 2 million copies in the United States, 7 million fewer than its predecessor) to R.E.M., Pearl Jam, Candlebox, Snoop Doggy Dogg and Phil Collins. "All I can say about this year Is: 'Bring on the next says Cary Baker, a vice president with Discovery Records and former executive with Capitol. "As an industry, we need to address the problems and figure out what it will take to get the consumer back." While pop fans are famous for short attention spans, they're not being helped by an industry that seems to have an even shorter one. "I remember when record labels used to talk about your third or fourth album.
Now they talk about your third or fourth month," says Boston rocker Peter Wolf. "I also remember when record companies would fight over getting a Miles Davis because he was a prestigious addition to their roster," says Wolf. "But a lot of that Has been lost. Basically, it's Just come down to sales." Loyalty's hard to find The loyalty between artists and record companies has eroded to the point where it's on a par with the loyalty between pro athletes and their teams. Even worse is the declining loyalty between radio stations and artists.
With so many stations being bought, resold and moved around, the result is a fragmented marketplace where even "prognosis for upcoming discs by the likes of Aerosmlth. which Issues Its next album in March. Where will it get played? By then, though, the scene may be changing. There's a new radio format emerging on the West Coast called "active rock." said to be a hipper version of the old' "album-oriented rock" style. It's a guitar-driven format that includes young and old acts.
Record stores face losses Clearly, something has to be done. Three major record chains are in bankruptcy (Camelot Music. Wherehouse Entertainment and Peaches Entertainment) and more losses are likely if the industry cannot Ignite consumers soon. Some artists feel that, rather than Just pinning the blame on the industry, another solution is simply to make better music. Garth Brooks looks at the success of Morlssette.
who sold 13 million copies of Jagged Little POL and gets fired up. "Alanis Morlssette is setting the pace, so let's pick it up," says Brooks. "Let's all compete. Let's all work harder to get better music out there, because the people have spoken. So let's Just pull the belt up.
toughen up, get your nose down there and realize that whoever It Is who's setting the pace, we go after them. "If the Industry Is down, so be It. But it's not like somebody isn't doing it out there." Bruce Springsteen can declare, "I'm now on the outside." A major problem may be the civil war now being fought on radio. It's a case of "modern rock vs. classic rock" in many cities.
And besides insulting listeners who like to hear a mix of both on one station, the rift has taken its toll on record sales. Modern rock was thought to be a savior when Nirvana and Pearl Jam came along, but it's since been hurt by faceless acts of diminishing quality. More than 2,000 modern-rock albums came out this year, according to retailers, compared with 750 Just a few years ago. But many of these seemed like clones of one another. There's also an absurd focus on novelty acts at modern-rock radio and at MTV, hence one-hit wonders abound.
Take Cake's The Distance, Nada Surfs Popular and Geggy Tah's Whoever You Are. Cool songs, but will these bands hang around long enough to become arena headliners? Not likely. Meanwhile, many "classic rock" acts continue to struggle on radio and in retail, though they're doing better at the box office. "Many of our fans didn't even know our record was out," ACDC's Angus Young says of his group's latest; Ballbreaker. Since many of these acts were the bulwark of the record industry for years, it's another sign of industry short-sightedness that they aren't 'better integrated into today's picture.
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