Empowering social media users: nudge toward self-engaged verification for improved truth and sharing discernment (2024)

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Volume 74 Issue 3 June 2024
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Fangjing Tu

Department of Communication Arts, University of Wisconsin-Madison

, Madison, Wisconsin, 53706,

USA

Corresponding author: Fangjing Tu. Email: tufangjing92@gmail.com

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Journal of Communication, Volume 74, Issue 3, June 2024, Pages 225–236, https://doi.org/10.1093/joc/jqae007

Published:

10 March 2024

Article history

Received:

09 May 2023

Revision received:

15 December 2023

Accepted:

14 January 2024

Published:

10 March 2024

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Abstract

How can we empower social media users to better discern the veracity of news and share less false news? This survey experiment (N =636) assessed the effectiveness of two interventions—signing a Pro-Truth Pledge and utilizing a Fact-Checking Guide. Results showed that utilizing the Fact-Checking Guide increased skepticism of news posts, likelihood to verify news posts, verification engagement, and reduced intention to share news without regard to news veracity. Before and after comparisons indicated that after verification engagement activities, truth and sharing discernment improved with higher factual accuracy ratings for true news, lower accuracy ratings for false news, and a greater likelihood to share true news compared to false news. Individual’s engagement in verification was identified as a crucial mechanism through which the Fact-Checking Guide intervention led to better truth and sharing discernment. The study could inform social media designs that promote a truthful news environment.

© The Author(s) 2024. Published by Oxford University Press on behalf of International Communication Association. All rights reserved. For permissions, please email: journals.permissions@oup.com

This article is published and distributed under the terms of the Oxford University Press, Standard Journals Publication Model (https://academic.oup.com/pages/standard-publication-reuse-rights)

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